Lycopene

What the brand says

Lycopene is the natural substance (part of the carotenoid group) responsible for the deep red color in many foods, most particularly in tomatoes. Lycopene is a powerful antioxidant that is effective in maintaining the strength, thickness and fluidity of cell membranes. Cell membranes are the guardians of cells and responsible for screening what goes in and out of cells. They allow good nutrients in and remove cellular junk and prevent toxins from entering the cells.