COOKIE NOTICE
Last updated 14 September 2026
Last updated: 1 September 2026
1. What This Notice Covers
A cookie is a small file that a website asks your browser to store on your device.
We also use technologies that work in similar ways, including:
- local storage;
- session storage;
- pixels;
- tags; and
- software development kits (“SDKs”).
In this notice, we refer to these technologies collectively as “cookies” unless the context requires otherwise.
This notice explains which cookies supp.fit uses, why we use them, and the choices available to you.
It should be read together with our Privacy Policy.
2. Your Choices
When you first visit supp.fit, we ask you whether you want to allow non-essential cookies.
Until you make a choice, we use only cookies and similar technologies that are necessary to operate the Services.
Analytics and advertising technologies are not loaded unless you consent to them.
If you accept non-essential cookies, we enable the categories you agreed to.
For Google services, we may use Google Consent Mode to communicate your consent choice. Where supported, we also use the consent controls provided by other vendors.
If you decline non-essential cookies, those technologies remain disabled.
You can change your choice at any time as described below.
Where we receive a supported Global Privacy Control (“GPC”) signal from your browser, we treat it as a request to disable non-essential advertising and tracking technologies and to exercise applicable opt-out rights.
3. Strictly Necessary Cookies
These technologies are necessary to operate supp.fit, authenticate users, maintain security, or remember your privacy choices.
They do not require consent where applicable law permits their use without consent.
| Name | Type | Set by | Purpose | Duration |
|---|---|---|---|---|
session | Cookie | supp.fit | Keeps you signed in and maintains your authenticated session. We configure it with appropriate security protections such as HttpOnly, Secure, and SameSite where applicable. | Up to 30 days |
supp_fit_cookie_consent | Local storage | supp.fit | Remembers your cookie preferences so we do not ask you on every visit. | Until you clear site data or we reset your consent |
Signing out removes or invalidates your authentication session.
Blocking the authentication cookie may prevent you from remaining signed in.
4. Analytics
We use analytics technologies to understand how people use supp.fit, identify technical or usability problems, and improve the Services.
These technologies are enabled only where you have provided the consent required by applicable law.
Analytics technologies we may use
| Name | Type | Provider | Purpose | Typical duration |
|---|---|---|---|---|
mid_ctx_supplements | Session storage | supp.fit | Stores campaign attribution information for the current browser session. | Until the browser tab or session ends |
_ga, _ga_* | Cookie | Google Analytics | Distinguishes browser instances and measures use of the Website. | Up to 2 years |
_clck | Cookie | Microsoft Clarity | Maintains a pseudonymous Clarity identifier for the Website. | Up to 1 year |
_clsk | Cookie | Microsoft Clarity | Groups page views into a Clarity session. | About 1 day |
MUID and related Microsoft cookies | Cookie | Microsoft | Helps Microsoft distinguish browsers and support analytics and related functionality. | Vendor-controlled |
AMP_* | Cookie or browser storage | Amplitude | Stores device, session, and related analytics identifiers used to measure feature usage. | Typically up to 1 year |
Exact names and retention periods may vary depending on vendor configuration, browser behavior, and updates made by the vendor.
Microsoft Clarity
If you consent to analytics, we may use Microsoft Clarity to understand how visitors interact with the Website.
Clarity may collect information about interactions such as:
- clicks;
- scrolling;
- pointer movements;
- navigation; and
- page interactions.
Clarity may provide session recordings or replays that help us identify usability and technical problems.
We configure and use session-replay technology with the intention of avoiding collection of sensitive information entered into forms.
You should not enter unnecessary health or other sensitive information into Website fields where it is not required.
5. Advertising and Marketing
We may use advertising and marketing technologies to:
- understand whether an advertisement led to a visit;
- measure advertising performance;
- attribute conversions; and
- where you have consented, support advertising on third-party services.
These technologies are enabled only where you have provided the consent required by applicable law.
| Name | Type | Provider | Purpose | Typical duration |
|---|---|---|---|---|
_fbp | Cookie | Meta | Identifies a browser for advertising measurement and attribution. | About 90 days |
_fbc | Cookie | Meta | Stores information relating to a Meta advertisement click when you arrive through a qualifying Meta advertising link. | About 90 days |
We do not intentionally provide health-related information to advertising providers for targeted advertising.
Vendor cookie names, functions, and retention periods may change over time.
6. Health-Related Information and Tracking
supp.fit is a health and supplement-related service.
Because activity on the Website may reveal information about a person's health interests, we take a restrictive approach to non-essential tracking.
We do not intentionally send identifiable health information, AI prompts containing health information, supplement routines, health conditions, symptoms, medications, or similar Consumer Health Data to advertising providers for targeted advertising.
Analytics and advertising technologies must not be used to collect information from fields containing health-related information unless specifically configured and permitted under applicable law.
7. Changing Your Choice
You can change your cookie preferences at any time.
You may do so by:
- using the Cookie Settings control available on supp.fit;
- clearing supp.fit site data in your browser, after which we will ask for your preference again;
- changing relevant browser or device privacy settings; or
- enabling a supported Global Privacy Control signal.
Withdrawing consent does not affect processing that occurred while your consent was valid.
Declining non-essential cookies does not disable cookies that are necessary to operate the Services.
8. Browser Controls
Most browsers allow you to:
- view cookies;
- delete cookies;
- block cookies;
- block third-party cookies; or
- clear site data.
Blocking all cookies or site storage for supp.fit may prevent parts of the Services from functioning correctly and may sign you out.
Your browser's documentation contains instructions for managing cookies and other site storage.
9. The Mobile Application
The supp.fit mobile application does not rely on browser cookies in the same way as the Website.
The Application may use:
- secure device storage;
- authentication tokens;
- device identifiers;
- analytics SDKs; and
- advertising or attribution identifiers,
depending on the features enabled and your privacy choices.
Where applicable, mobile analytics or advertising SDKs are subject to consent and device-level privacy controls.
On iOS, tracking subject to Apple's AppTrackingTransparency framework will not occur unless the required permission has been obtained.
You can manage relevant permissions through your mobile device settings.
More information about how we process personal information through the Application is available in our Privacy Policy.
10. Changes to This Cookie Notice
We may update this Cookie Notice when:
- we add or remove a technology;
- we add or remove a service provider;
- a provider changes its technology;
- our purposes for using a technology change; or
- applicable legal requirements change.
We will update the Last updated date when we make changes.
Where required, we will ask you for consent again before using a new or materially different non-essential technology.
11. Contact Us
If you have questions about this Cookie Notice or our use of cookies and similar technologies, contact:
SuppFit
Email: support@supp.fit